My CoFounder and I built a brand discovery software that is easy to use and cost effective.
We spent two years and came up up with a algorithm that uses proven science based on the “Big 5 Factor Psychology” model. We created and developed 50 brand archetypes, 20 voices, 20 expressions and 4 tones which leads to 80,000 unique combinations to gain insights to your brand.
I worked with UX UI designers, code developers, sales team, CFO, social media, investors, board members and all aspects of running a business.
Having over 20 years in branding companies and universities the biggest challenge is to understand “why” a company is in business. Once everyone understands this your values, culture and brand can market itself with authenticity and build a loyal following. BrandTruth uses proven psychology and has democratized the brand discovery process giving the ability to get hundreds or even thousands of stakeholders a voice and buy-in to the brands values and culture.