Building a brand discovery software
that is easy to use and cost effective.

Focus on Optimization

Creating a brand revolution.

BrandTruth was born out of frustration—why is it most companies/universities employees are not on the “same brand page”? Because it is hard and can cost a lot of time and resources.

My CoFounder and I built a brand discovery software that is easy to use and cost effective.

We spent two years and came up up with a algorithm that uses proven science based on the “Big 5 Factor Psychology” model. We created and developed 50 brand archetypes, 20 voices, 20 expressions and 4 tones which leads to 80,000 unique combinations to gain insights to your brand.

I worked with UX UI designers, code developers, sales team, CFO, social media, investors, board members and all aspects of running a business.

Having over 20 years in branding companies and universities the biggest challenge is to understand “why” a company is in business. Once everyone understands this your values, culture and brand can market itself with authenticity and build a loyal following. BrandTruth uses proven psychology and has democratized the brand discovery process giving the ability to get hundreds or even thousands of stakeholders a voice and buy-in to the brands values and culture.

Building a Software as a Service (SaaS) Product
  • YEAR



    Brand Marketing

50 Brand

80,000 unique


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CALL: ‭(720) 939-9252‬

See my resume