Innovation is my wheelhouse.
As someone with an entrepreneurial mindset, I approach challenges with a sense of excitement and curiosity. Instead of seeing obstacles as roadblocks, I view them as opportunities to learn and grow. I’m always looking for ways to improve, innovate, and create something new.
Wired to create
When I believe in something, I’m not afraid to take risks. I don’t jump in blindly. I weigh the pros and cons, do my research, and make calculated decisions. I’m comfortable with uncertainty and ambiguity, and I know that sometimes the best ideas come from taking a chance.
From starting my own successful photography business, to developing a popular ice cream brand and developing an innovative online organizational brand personality platform, looking for opportunities to create, improve, and advance are integral to my DNA.
Leveraging personality science to differentiate organizational brands
How do you get everybody on the same page with your brand? I put together a team that developed a proprietary algorithm that uses the most scientifically validated and reliable psychological model to measure personality combined with decades of codified best practices in brand marketing.
SaltiSweet and Good Dog Frozen Treats small-batch ice creams
I have always loved ice cream and dogs (really who doesnt’) and if you can make it a business all the better. SaltiSweet Ice Cream went nationwide patented a process that combined ice cream and yogurt on an edible stick. The accompanying Good Dog Frozen Treats used the same ice cream/yogurt mixture. Doesn’t get much cooler than that!
Creative solutions and
results that grow brands.
I’m always thinking of new ideas, whether it’s ways to expand a business, or a business presence, or a solution to a problem I’m facing. I’m not afraid to challenge the status quo and think outside the box.