Leveraging personality science to differentiate organizational brands
How do you get everybody on the same page with your brand? I put together a team that developed a proprietary algorithm that uses the most scientifically validated and reliable psychological model to measure personality combined with decades of codified best practices in brand marketing.
SaltiSweet and Good Dog Frozen Treats small-batch ice creams
I have always loved ice cream and dogs (really who doesnt’) and if you can make it a business all the better. SaltiSweet Ice Cream went nationwide patented a process that combined ice cream and yogurt on an edible stick. The accompanying Good Dog Frozen Treats used the same ice cream/yogurt mixture. Doesn’t get much cooler than that!