SaltiSweet Ice Cream Factory was born.
I began by pulling together a stellar team – a CFO, National Sales Director, and Production Manager. I handled the marketing and branding and stepped in on the production line when necessary.
It takes a lot of problem solving to get a product on the shelve. I managed and directed, designers, copywriters, editors, state and national compliance, sales, pricing and profit margins, distributors. The list goes on.
With so many frozen treats on the market already, doing our research was imperative. And we wanted to capitalize on Colorado’s reputation for creating “healthy brands” that use Real or Organic’ ingredients. My team and I came up with Colorado themed ice cream flavors including—Vail Valley Vanilla, Steamboat Springs Strawberry, Golden Salted Caramel, and my favorite Evergreen Mint.
We started with one Whole Foods in Littleton, CO. The buyer there loved the Colorado themed flavors. From there we built a national brand with over 3500 stores including, Kroger, Safeway, CostCo, Walmart, Publix, and more.